The rise of the mocktail is providing hospitality businesses with a healthy way of improving profits, whilst offering customers an alcohol-free alternative to standard fizzy drinks.
The mocktail customer profile is also on the increase, especially following recent recommendations for both men and women to lower alcohol intake. The imminent introduction of the sugar tax will also increase demand for healthy alternatives to fizzy drinks
Mocktails are also a great treat for older kids who want something a bit more sophisticated than a can of pop!
And the mocktail revolution is going global!
The latest available statistics from across the pond, show that 45% of restaurant goers favour a mocktail, with sparkling water or smoothies only favoured by 21% of American customers.