Simple dishes, such as hot dogs and brisket sandwiches, can be served on boards, accompanied by sides and sauces displayed in copper saucepans and bowls.
Enhancing presentation helps cafes and restaurants achieve higher margins. Studies have shown that customers are happy to pay more for well presented foods. Presentation can even impact perception of how food tastes.
The rustic trend allows for classy informality, encouraging customers to stay longer, for another drink (served in an enamel mug of course!).