Once again we hit the road this year and got ourselves to Caffe Culture; a two day event at the London Olympia showcasing innovative products, great coffee, artisan roasters & more. We were at stand A16 advertising our new show offer. For us, once again it was a success!
“Judging by the number of people we spoke to on the stand, the show was a success. We were surprised how many new coffee shop owners we spoke to – 40% off all the people who left their details at the stand were at the show to find suppliers for their new coffee shop. Hopefully this is a sign that the market is buoyant.” – Simon Martin, Director
We spoke to both new and existing customers about their cafes and tableware, and the new cafes took a special interest in our bespoke crockery pack, complete with logos and enough items to run a 24 seat café.
Now in its 9th year, it still remains the sole event in the UK entirely dedicated to the café industry for showcasing important ideas and products for new & established cafes. The seminar sessions help suppliers and owners learn more about what’s on show as well as ideas for boosting output alongside profit.
There were a lot of well-known coffee shops and distributors at the event such as Black Circle Coffee, La Cimbali UK and Lotus Bakeries along with coffee suppliers and many other businesses in the café industry
Our main objective this year was to focus on new business, trying to attract as many new cafes as we could; our show bundle, which was a bespoke crockery pack, boasted cups, saucers, plates, bowls in lots of sizes, with enough tableware to serve a 24 seat café for the low price of £395 (ex.vat). The pack also included decorating your items with one or two coloured logos and delivery: the perfect set for a new café!
This year’s event managed to dedicate a decent amount of time to an emerging trend: lots of artisan cafes and eateries were on the show floor presenting their products. This year, however there is an emphasis on street food; with many artisan cafes choosing to serve their food from roadside with a dedicated seminar all about street food.
“The show seems to have changed slightly over the last few years which a greater percentage of exhibitors taking small stands to promote niche products. The number of large, mainstream suppliers in attendance has decreased. This has given the visitors more choice of new suppliers across a wider range of products, and reflects the increased variety of food and drink sold by coffee shops in the last few years” – Simon
The artisan coffee roasters were out in full force also, producing unique blends and latte art to match, baristas from all over descended on the Olympia to show off their talent for making the perfect coffee, and no doubt would have shown a great interest in all of the coffee machines on display; a must see for baristas attending!
There were also lots of seminars focusing on current drink trends in cafes; giving cafes old and new something to watch out for & to catch right on trend as well as tips of the industry such as how to build and maintain a top class reputation, and why some cafes fail and, more importantly how to make sure yours doesn’t!
Overall, the event was a success, we managed to speak to plenty of new cafes and managed also to speak to some of our oldest customers about upgrading their older items. We feel confident in saying this year has gone well, and that we’ve certainly attracted plenty of new customers as well as having the chance to catch up with our long standing clients. We’ll certainly be back next time!
“Caffe Culture have stated that the number of visitors over the two days was similar to 2013 and that had been borne out by the number of people we spoke to. “- Simon
Did you attend Caffe Culture? Did we speak to you? Don’t worry, if you didn’t get chance to come see us; there’s a lot to do and see in such a short time, and we’re just as happy to take your call at our office & deal with any questions or enquiries you may have. New Café? As about our starter bundle, our dedicated sales team can help you get the right quantities for your café!
“We will be back in 2015. Caffe Culture is the perfect show for us because it gives us the chance to speak directly to coffee shop owners in large numbers – a great way to spend a couple of days!”
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